Ideala filstorlekar och dimensioner för media i Social Planner

För innehållsmarknadsföring i sociala medier är rätt bild- och videoformat viktigt. Här är rekommenderade storlekar:

For a media content marketing campaign, knowing exactly what kind of image and video format to post, and how often is important. Here are the best sizes for sharing content on social media:

För bilder

 

Format

Maximum File Size

Aspect Ratio

No. of Images

MultiMedia

Facebook Pages and Group

PNG JPG GIF

10MB

Recommended - need to keep the Width*Height - 1280 x1080Minimum 600 x 315 pixels

Unlimited Image(s) - Recommend to post 10 Image(s) or less

Not Allowed

InstagramBusiness Profile

PNG JPG

8MB

Square, or between 1.91:1 and 4:5

Landscape: 1080 x 566 pixels

Portrait: 1080 x 1350 pixels

Square: 1080 x 1080 pixels

10 Image(s)

Multimedia format is allowed for carousal- can add image(s) and video(s) together.

Instagram Story

JPEG

8MB

Square, or between 1.91:1 and 4:5

Landscape: 1080 x 566 pixels

Portrait: 1080 x 1350 pixels

Square: 1080 x 1080 pixels

10 Image(s)

Multimedia format is allowed - can add image(s) and video(s) together.

Linkedin Profile and Pages

PNG JPG GIF

8MB

Maximum 6012 pixels x 6012 pixels

9 Image(s)

Not Allowed

Twitter

PNG JPG GIF

5MB

Recommended - need to keep the Width*Height - 1280 x1080

4 Image(s)

Not Allowed

Tiktok

-

-

-

-

 

GMB

PNG JPG

10MB

Must be greater than Width*Height - 250*250

1 Image

Not Allowed

För videor

 

Format

Maximum File Size

Duration

Aspect Ratio

No. of Video

MultiMedia

Facebook Pages

MP4 MOV

1 GB

1 sec - 20 mins

Between 16:9 and 9:16

1 Video

Not Allowed

Instagram Business Profile

MP4 MOV

100 MB

3 sec - 60 sec

Between 4:5 and 16:9

Video Width - up to 1920 px

10 Video(s)

Multimedia format is allowed for carousal- can add image(s) and video(s) together

Instagram Story

MP4 MOV

100 MB

3 sec - 30 sec

Video Width - up to 1920 px

10 Video(s)

Not Allowed

Instagram Reels

MP4 MOV

1 GB

3 sec - 15 mins

Video Width - up to 1920 px

1 Video

Image allowed for thumbnails up to 8 MB

Linkedin Profile and Pages

MP4 MOV

200 MB

3 sec - 30 mins

Between 1:2.4 and 2.4:1

1 Video

Not Allowed

Twitter

MP4 MOV

512 MB

0.5 sec - 140 sec

Between 1:3 and 3:1

1 Video

Multimedia format is allowed

Tiktok

MP4

50 MB

3sec - 60 sec

540-pixel resolution

1 Video

Not Allowed

GMB

-

-

-

-

-

Not Allowed

📌 Anteckningar: 

  1. Multimedia format – publicera bild(er) och video(er) tillsammans i ett inlägg 

  2. När du testar olika bildstorlekar ser du vad som passar ditt varumärke bäst. Som standard kan du använda horisontellt (landskap): 1 024 x 512 pixlar eller vertikalt (porträtt): 800 x 1 200 pixlar för de flesta sociala medier.

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