Messaging Analytics

When doing an SMS campaign, you want to make sure every message counts. Messaging deliverability directly impacts customer engagement and revenue, so you want to make sure you know exactly what is going on. The best way to have that control is by checking your analytics and limits for them. You can access these features in Settings under the Phone Numbers section. 

Messaging Analytics

Gain insights and evaluate the success of your text message campaigns here. 

Filter

You can filter the results by changing the dates covered or clicking the Filters button. With Filters, you can limit the messages it shows from all to messages from a specific Campaign, Workflow, or Bulk Request.

After selecting the source, the system will request you to choose which of the options you have for that Campaign/Workflow/Bulk Request it should show you. Once both Source and Source Name are selected, click the blue Apply button to start filtering.

Outbound Messages

This section shows you the success rate of the messages you’ve sent to contacts. The Sent (1) metric shows the total messages successfully sent from the platform. These are then divided into Delivered (2) and Failed (3) messages.

Inbound Messages

This section shows you the total messages you’ve received from your contacts (1) and which percentage of those have been messages to unsubscribe from your marketing (2).

Failure Rate Trend

This section shows how your message failure rate changes over time. Keeping an eye on your failure rate will help you prevent suspension.

Failure Reason Breakdown

This section provides a breakdown of why messages failed (e.g., filtering, invalid numbers), helping you prevent future issues.

Opt-out Rate Trend Over Time

This section shows you how many contacts have unsubscribed over the last month.

Every summary card is clickable, allowing you to open a detailed logs modal showing individual message records with contact name, phone number, status, date, and error codes. Helping you make data-driven decisions, proactively protect your sender reputation, and catch delivery issues early.