Connecting Threads (Social Posting)

The threads Integration brings Meta’s text-focused social platform directly into the Social Planner, expanding your multichannel publishing capabilities. Whether you’re managing a brand or a growing community, this guide will walk you through connecting your Threads account and understanding media requirements. By authenticating with your Instagram credentials, you can create, schedule, and track Threads posts alongside your other social media content—all from a single, unified calendar.

Key Benefits of Threads Integration

How to Connect Threads with Social Planner

Follow these steps to connect your Threads account:

From your account dashboard, navigate to the Marketing tab and select Social Planner. Click the + Socials button, then choose Connect Threads from the available options. 

Log in using your Instagram credentials and authorize access.

Click Add next to the Threads profile you wish to connect.

📌Note: Your Threads account must be linked to your Instagram profile, as authentication is managed via Instagram.

Once connected, your Threads account will appear in the All Accounts dropdown within Social Planner.

With Threads Integration in the Social Planner, you can efficiently manage your presence on Threads, right alongside your other social channels. From scheduling and automation to bulk uploads and streamlined workflows, this integration helps you stay organized, reduce manual work, and maintain consistent engagement with your audience.

Threads Publishing Specifications

Category

Images

Video

File Types

JPEG, PNG

MP4, MOV

Max File Size

8 MB per image

1 GB per video

Max Uploads

Up to 20 images

Up to 20 videos (can be mixed with images)

Resolution

Min 320px, Max 1440px

Valid width up to 1920px

Aspect Ratio

0.01:1 to 10:1

0.01:1 to 10:1

Duration

Up to 5 minutes

Frame Rate

23–60 FPS

Codecs

H.264 or HEVC (video), AAC (audio)

Notes

Custom thumbnails are not supported

Frequently Asked Questions

Q: Does my Threads account need to be public?

Q: Why can’t I add a location to my Threads post?

Q: Are analytics or comment management available for Threads in Social Planner?

Q: Can I edit or delete a Threads post from Social Planner?

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